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The Power of Photography in Marketing: Conveying a Better Image 

Before vs after – Slide to see the difference

Have you ever wondered how many customers you miss out on, simply because your products and/or services aren’t visually represented online as you would like them to be?

We have. And to help our clients take control of their online image, we’ve created a platform that allows our clients to empower their online presence through photography and videography. We’re VCM Clicks – a creative agency that strives to help businesses find success through visual content marketing.

Having a powerful photograph can make all the difference when trying to bring clients to your business. How many times have you heard the saying, A picture is worth a thousand words? The power of a picture is undeniable. But not every picture is worth a thousand words. A picture might be worth a thousand words if it’s able to convey a unique message that normal words cannot. That’s what commercial photography is for. It’s for helping to send a message about your business to your customers or potential clients. It’s for helping to capture a moment that can’t be easily captured by mere words.

Professional images not only establish and enhance your brand but also show your character, what it’s like to work with you, and what makes you and your business unique. Personal branding and brand photography make it easier for customers and potential clients to get to know you and your brand.

Professional images not only establish and enhance your brand but also show your character, what it’s like to work with you, and what makes you and your business unique. Personal branding and brand photography make it easier for customers and potential clients to get to know you and your brand.

Slide to see the difference a professional photoshoot can make to your product/brand.

Why businesses should invest in commercial photography?

Did you know that a majority of consumers won’t buy from companies with poor imagery?

You may have your own reasons for wanting to use stock imagery, but here are some research-backed insights about why you ought to consider investing in commercial photography for your business:

1. People pay more attention to real images

2. Real images are perceived as more trustworthy

3. A lack of trust or relevance kills conversion rates

Your images should be built to convert.

Not sure what you need?

A professional photographer can help generate images that capture attention, tell your brand story and make people want to engage with your content. We will take care of all the details with minimum impact on your budget so that you can get back to your business.

How to get professional photos?

We’re VCM Clicks, commercial photography and content management specialists in UAE and have been in the business for 6 years. We have the experience and the talent to deliver the best and take care of all the minute details. So, if you’re wondering if a professional commercial photography service is the best option for your business, let me break down the benefits for you:

1. Your markets and demographics are getting more diversified with every passing day, and you’ll need your photos to be updated to remain in fashion.

2. You’ll need your images for your website, media kit, social media profiles, brochures — and all of these need to be consistent.

3. You might be able to do the ‘selfie’, the ‘mirror selfie’ and the ‘outdoor selfie’ with fun filters, but your clients and customers want more than that.

4. Your competitors are already investing in this and they are getting ahead — You can’t afford to let it slip by, can you?

5. You’ll need your pictures to be edited professionally and have the right lighting, and look professional, polished and not like a run-of-the-mill selfie.

Would you like to know more about how professional commercial photography can work for you to make a statement, tell your story and give your brand a face?  Get in touch with us today to get started!

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